According to Wikipedia, “a strategy is a plan of action designed to achieve a particular goal.” And, according to dictionary.com strategy is “a plan, method, or series of maneuvers or stratagems for obtaining a specific goal or result.”

So why not have a strategy for the use and implementation of social media? If you operate a business, have a family or even just living you function within some form of a strategy. We all give thought to what we do and why we’re doing it. In some cases we will shoot then aim and in other cases we have a strategy where we aim then shoot.

Social media is no different and should be strategized as to what role it will play in your business. Give it some thought, know what you want to achieve and how you plan to accomplish it. Your social media activities will be no less cool because you decided to function from a strategy rather than not.

In fact, you may be surprised at the results. Taking time to brainstorm ideas, understand your KPI’s (key performance indicators), reviewing previous marketing and/or communication efforts and knowing how social media will integrate within that  mix will lead to better business results.

As this point you have a full picture, a road map of sorts, no wait a STRATEGY that you can create and implement from allowing you to make better business decisions for future efforts. So I say, don’t be afraid of the strategy!

I look forward to your comments…

Monique

This post is really about naming your business or in this case why I decided to name mine “Sparkle Internet Image Solutions”. I receive a lot of compliments and people primarly women seem to really like it which is great considering we focus our mission on serving women business owners.

But I selected the name sparkle after much thought and consideration because I wanted a name that represented who I am as a person and reflects my personality. I love all things BLING – and if those who know me best know I love to sparkle! And with that in mind I set out to help women owned/operated businesses to do the same in their own unique way, using social and new media.

So enough about us lets talk about you and how social and new media can help your business flourish in the years to come. Stay tuned, I’m just getting started

Wishing you great success